How to Design Innovation Funnel and Strategy


With the Innovation Leaders Club's third insightful event, we keep the exciting journey progressing and the community growing! This time we meet virtually, but still in an interactive and practical way. The upcoming deep dive session focuses on creating an actionable innovation strategy. Together we will explore the best practices of translating strategic goals into an innovation funnel, which encourages internal and external innovative minds to contribute and co-create. How to build up a pipeline, maintain a steady stream of innovative ideas in your company, manage expectations, celebrate success, and deal with challenges while creating the foundation of sustainable innovation function – all of these questions will be answered during our next event.

Thoughts, dialogues, and experiences will be shared by innovation leaders from Tallink Group, Orkla Estonia, Emergency Response Center, Husqvarna Group and Combient, the leading cross-industry collaboration network in the Nordics.

14:00 Welcome and Introduction.

14:15 Session I: How Organisation Strategy Meets Innovation Strategy, Ignites Internal Drive and Idea Harvesting to Fill the Innovation Funnel
Katre Kõvask
- Head of Food and Beverage/Head of Group International Shore Trade @Tallink Group; Annika Oja – Marketing Director @Orkla Estonia; Kätlin Alvela – Director General @Emergency Response Center. Moderated by Andra Altoa – @Innovation Leaders Club

15:15 Session II: How Corporate Business Strategies are Converted and Communicated as Innovation Opportunities Externally for Startups and Scale-ups? How to Build Up and Stay Relevant with an Open Innovation Funnel?
Anna-Karin Lindblom
- Director Accelerated Innovation @Husqvarna Group; Lauri Lehtovuori - VP @Combient. Moderated by Mart Maasik – @Innovation Leaders Club

16:00 Discussions Continue in Break-out Rooms by Topics

16:30 End of Online Event

The event will take place online and in English.

See you at the Innovation Leaders Club!

Innovation Leaders Club events are financed by the European Regional  Development Fund according to the Startup Estonia program (EU50651).